Posted by: emilyhowardprincipato | December 2, 2009

the world IS talking….

It’s funny that everyone gets so consumed with social media and managing their reputation online, but how many people are really focused on their reputation or building relationships overseas?  My professor recently shared with us a website – Global Voices – that was very eye-opening to me.  “Global Voices aggregates, curates, and amplifies the global conversation online – shining light on places and people other media often ignore.”  It is a great site that develops tools so that everyone can make their voices heard and share their opinions.

So we were asked to pick a country that starts with our name.  I picked Egypt because in the topic cloud, Egypt was the biggest so naturally, I thought it would have the most content.  The country of Egypt has a lot of content on Nidal Hasan and asks people if he is a psychiatrist or a psychotic?  It is interesting to see how the responses vary and the differences are visible from which country someone is from.

It is also interesting because some of the news on the sites is not necessarily news I have heard of, but would be a top story in other areas.  For example, news that two trains collided with each other because of a buffalo, killing at least 25 people and injuring 55.  Egyptians wanted the Minister of Transportation to resign.  I have never heard of this news and since it happened a couple of months ago, I most likely wouldn’t have heard it had I not been on  this site.

The Egypt page on the site is updated regularly, at least a couple of times a week, so we know the content is relevant and timely.  I am impressed with how they utilize social media by incorporating it in all of the sites and making it easy to share the conversation.  Some embed video in the releases and they also reference Twitter in some posts and responders use their Twitter handle as a username. 

It is also helpful that at the top of every post, they include Countries, Topics and Languages that are included in each article.  It makes the content easy to sort.

Overall, my two main points are:

  • When thinking of your social media outreach/relationship building/reputation management through digital strategies, remember it is a Global space.
  • You can learn a lot by expanding your horizons and researching/listening to  bloggers in other countries.
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